Internet Marketing Weekly Roundup » Tracking http://imweeklyroundup.com A weekly look at free resources to help you in your business Wed, 25 Jan 2012 17:48:09 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Pull the Trigger on Your Opt-In Forms http://imweeklyroundup.com/p/pull-the-trigger-on-your-opt-in-forms http://imweeklyroundup.com/p/pull-the-trigger-on-your-opt-in-forms#comments Sat, 10 Jan 2009 22:04:11 +0000 IMWR http://imweeklyroundup.com/?p=247 Test. Test again. Then test some more. In fact, you should never stop testing your sales and marketing processes. It’s only by testing your processes and comparing them to previous efforts that you can improve your results and increase your bottom line.

Opt-in pages are part of one such process. How many subscribers does page A get compared to page B? What if you change just one headline? Or leave out the requirement for a last name? Testing all of the variables can be time-consuming, though; that’s where a tool like Opt-in Revolver comes in handy for automating the split-testing of your opt-in pages.

]]> http://imweeklyroundup.com/p/pull-the-trigger-on-your-opt-in-forms/feed 0 Track Your Marketing Efforts http://imweeklyroundup.com/p/track-your-marketing-efforts http://imweeklyroundup.com/p/track-your-marketing-efforts#comments Sat, 29 Nov 2008 08:11:50 +0000 IMWR http://imweeklyroundup.com/?p=174 Do you know how many visitors your website got from your latest e-mail campaign? Or how many leads you sent to that affiliate offer? If you’re not tracking your marketing, you’re wasting time and money.

HyperTracker’s offering a free, 14-day trial of their service, but after expiration of the trial you can convert your account to a limited free version that will work well for users with a single product or who only need to track affiliate referrals.

]]> http://imweeklyroundup.com/p/track-your-marketing-efforts/feed 0 Testing and Tracking with Google http://imweeklyroundup.com/p/testing-and-tracking-with-google http://imweeklyroundup.com/p/testing-and-tracking-with-google#comments Sat, 15 Nov 2008 23:19:24 +0000 IMWR http://imweeklyroundup.com/?p=130 Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent.

Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

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