Test. Test again. Then test some more. In fact, you should never stop testing your sales and marketing processes. It’s only by testing your processes and comparing them to previous efforts that you can improve your results and increase your bottom line.
Opt-in pages are part of one such process. How many subscribers does page A get compared to page B? What if you change just one headline? Or leave out the requirement for a last name? Testing all of the variables can be time-consuming, though; that’s where a tool like Opt-in Revolver comes in handy for automating the split-testing of your opt-in pages.
Tags: Opt-in pages, Tracking, Website tool
Do you know how many visitors your website got from your latest e-mail campaign? Or how many leads you sent to that affiliate offer? If you’re not tracking your marketing, you’re wasting time and money.
HyperTracker’s offering a free, 14-day trial of their service, but after expiration of the trial you can convert your account to a limited free version that will work well for users with a single product or who only need to track affiliate referrals.
Tags: Tracking, Web service
Website Optimizer, Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent.
Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.