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	<title>Internet Marketing Weekly Roundup &#187; Opt-in pages</title>
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		<title>Pull the Trigger on Your Opt-In Forms</title>
		<link>http://imweeklyroundup.com/p/pull-the-trigger-on-your-opt-in-forms</link>
		<comments>http://imweeklyroundup.com/p/pull-the-trigger-on-your-opt-in-forms#comments</comments>
		<pubDate>Sat, 10 Jan 2009 22:04:11 +0000</pubDate>
		<dc:creator>IMWR</dc:creator>
				<category><![CDATA[Resources]]></category>
		<category><![CDATA[Opt-in pages]]></category>
		<category><![CDATA[Tracking]]></category>
		<category><![CDATA[Website tool]]></category>

		<guid isPermaLink="false">http://imweeklyroundup.com/?p=247</guid>
		<description><![CDATA[Test. Test again. Then test some more. In fact, you should never stop testing your sales and marketing processes. It&#8217;s only by testing your processes and comparing them to previous efforts that you can improve your results and increase your bottom line. Opt-in pages are part of one such process. How many subscribers does page [...]]]></description>
			<content:encoded><![CDATA[<p>Test. Test again. Then test some more. In fact, you should never stop testing your sales and marketing processes. It&#8217;s only by testing your processes and comparing them to previous efforts that you can improve your results and increase your bottom line.</p>
<p>Opt-in pages are part of one such process. How many subscribers does page A get compared to page B? What if you change just one headline? Or leave out the requirement for a last name? Testing all of the variables can be time-consuming, though; that&#8217;s where a tool like Opt-in Revolver comes in handy <a href="/t/68-i"> for automating the split-testing of your opt-in pages</a>.</p>
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