Frankly, I don’t know much about pay-per-click. I do know that there are websites and desktop applications that will help you “spy” on AdWords advertisers, to find out what keywords they’re bidding on and then use that data to build your own campaigns. And they cost money.
But PPC Web Spy goes right in Firefox as a free extension. Do a search in Google and a “View Keywords” button shows up right next to each AdWords ad. Click the button and you see the keywords the advertiser is bidding on, along with the cost-per-click, the number of clicks they’re getting each day, and more. How easy is that?
Tags: AdWords, Browser add-on, Pay-per-click
Conversations with Millionaires is the title of a book by Mike Litman and Jason Oman, a compilation of 9 interviews conducted by Mike on his weekly radio show. Traditional book publishers said “No,” but Mike persevered and CWM became a #1 best seller on Amazon.
Packed with advice from Jim Rohn, Robert Allen, Jim McCann, and others, Conversations with Millionaires will show you what you never learned about in school: what millionaires do to get rich. Your copy (in PDF format) is free of charge.
(Something is wrong with the site’s opt-in process, so users are never taken to the download page. The link above will take you directly to the download page; I will be happy to change that once the opt-in process works.)
Bonus: Mike’s podcast in iTunes
Tags: E-book, Mindset, Podcast
As social networking and other Web 2.0 sites proliferate, and as you begin getting involved more and more in them, your user name pretty much becomes your identity. If your user name gets used by someone else, it could be a big deal to you—particularly if it’s a branding ID like your real name or your product.
UserNameCheck.com checks a plethora of sites (currently 68) for the availability of your user name, then gives you either a link to signup (if available) or to view the user on the site. Use it not only to see how and where your user name is being used, but also to show the newest Web 2.0 sites you should be checking out.
Tags: Social media
Pop-ups, pop-overs and pop-unders are all seen as obtrusive advertising that interferes with the user experience of your blog. The last thing someone needs is a flashy ad message popping up everywhere when they are trying to read your blog’s content.
Enter Stripe Ad for WordPress, a new, non-obtrusive way of displaying a single line of advertising, a special note or other information right at the top of your blog. The ad itself is simple, easy to use, and you can have multiple ads rotating according to your needs.
Tags: WordPress
Test. Test again. Then test some more. In fact, you should never stop testing your sales and marketing processes. It’s only by testing your processes and comparing them to previous efforts that you can improve your results and increase your bottom line.
Opt-in pages are part of one such process. How many subscribers does page A get compared to page B? What if you change just one headline? Or leave out the requirement for a last name? Testing all of the variables can be time-consuming, though; that’s where a tool like Opt-in Revolver comes in handy for automating the split-testing of your opt-in pages.
Tags: Opt-in pages, Tracking, Website tool
Since I got my iPod touch this last Christmas, I’ve been prowling the App Store, looking for cool new applications to load onto it. My first two were were applications for Twitter and Facebook, so I can update my status anywhere I have a wireless connection.
I was extremely excited when Joel Comm introduced me to his new app for the iPhone and iPod touch, which allows users to stay up-to-date with Joel’s goings-on. (Joel, a very well-known Internet marketer, also created what is currently the iPhone’s most popular app: iFart.) The Joel Comm iPhone app gives you access to Joel’s blog, Twitter feed, calendar, and more from this handy free application.
Tags: iPhone, Joel Comm
I began teaching a new clarinet student this week, someone who has been playing for a while and wants the discipline of private lessons. I told him, however, that we were going to start with the basics—embouchure, breathing, posture—and ensure he had those down before we moved on to technique.
In Internet marketing of any type, it helps to take a periodic look to make sure you have the basics down… even if you’ve been doing it for a while. If you’re doing affiliate marketing, you’ll be interested in Keys to Affiliate Profits, an information-packed (129 pages) e-book that will give you a solid foundation for your marketing efforts. Unrestricted Private Label Rights are included with the package, so you can make it your own, and resell it or give it away as you wish.
Tags: Affiliate marketing, E-book
When I went looking for an image to put in the header at IMWeeklyRoundup.com, it was a “no-brainer” to head on over to iStockPhoto.com—I’ve been using them for years for images both for website and for offline publications. Their artists are superb and the prices are very reasonable, so I go back to them time and again.
What many members of the site don’t know, however, is that it offers a “Free Image of the Week,” “Free Vector [Drawing] of the Month,” and “Free Video of the Month,” yes, all free for download. Sign up now and you can begin downloading free, high-quality media for use on your website and blog.
Bonus: Free stock sound effects
Tags: Graphics
Wow: issue #10! This is a big one for me, because my previous attempts at a newsletter have ended in dismal failure. It’s tough to keep up the momentum at times, but I appreciate the comments some of you have made to encourage me.
As of issue #9, all of the previous newsletters are online. The site has a unique look, in keeping with the “roundup” theme, but I’m not done with the features behind the scene. I’ll continue to tweak the site to give you the best experience possible.
Individual newsletters are listed on the front page, just as lists of links leading to the specific resources in each issue. This allows me to keep the resources grouped like you read in the newsletter, while allowing you to comment on each resource separately.
Again, thanks for your comments, which help me to make this the resource you want.