Internet Marketing Weekly Roundup » Resources

What is a Viral Loop?

IMWR — Sat, 23 May 2009 22:05:31 +0000

You could read the Fast Company article on viral loops, but that probably won’t really help you understand how to use one to add, say, 5,000 buyers to your list in 3 months. You’ll probably be better off joining Justin Blake’s new, free Subscriber Virus membership site and see how he’s actually doing it.

This one intrigued me because of how Justin is working the signup process. But I don’t want to spill the details—I’ll just let him tell you about it.

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Post tags: Justin Blake, Viral marketing

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Are You a Noob?

IMWR — Sat, 23 May 2009 22:04:44 +0000

Okay, you will have to subscribe to a list for this one, but it’s worth it. Marlon Sanders is a marketer that I respect and “The Newbie Guide” should be required reading for anyone getting into Internet marketing.

You’ll learn things like why a free offer doesn’t guarantee people respond and ten time-tested ways to get your freebie noticed. (Not that it’s all about free stuff, but hey, that’s what IMWR is about.) And you’ll get Marlon’s Marketing Minute every Saturday, too.

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Post tags: E-book, Marlon Sanders

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Set Up Your Bonus Pages the Easy Way

IMWR — Sat, 23 May 2009 22:03:35 +0000

There’s nothing your customers like better than free, especially when they weren’t expecting it. That’s why many Internet Marketers put bonuses on their download pages, adding value to the products their customers just purchased.

Whether your customers know they’re the bonuses beforehand or not, there’s no easier way to manage your bonuses than with Instant Bonus Page. This free service lets you add bonuses you upload or ties in to affiliate offers that you sign up for. There are many options to edit your page and they’ll even host the page for you for free if you’d like.

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Post tags: Web service

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The Life of Riley

IMWR — Sat, 23 May 2009 22:02:09 +0000

Whether you’re into product creation or another Internet marketing model, you’ll benefit from some of the videos and free reports Kevin Riley has been creating. Today’s resources are the first two videos in a series of six he has designed to help you attain income security this year.

“Income Security In Tough Times” and “Which Are Facts? Which Are Myths?” each come with a free copy of a special report that Kevin wrote, both with valuable business and income building information that may save you a lot of grief and wasted time. And although it’s not necessary to opt-in to his list, if you do you’ll be notified of the next four videos.

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Post tags: Kevin Riley, Video

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Great-Tasting Bookmarks

IMWR — Sat, 23 May 2009 22:01:56 +0000

If you’re relying on just your browser to manage your bookmarks, you’re missing out on a lot of what can be done with them. Delicious is a great way to add a lot of power to your bookmarks, and all you have to do is install an add-on for Firefox or Internet Explorer or a bookmarklet for other browsers.

Tag your bookmarks and group them; add notes; sync them between all your browsers and computers; and share them with others—be sure to comment on the IMWR site about how you’re using this social networking site to increase your IM business.

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Post tags: Browser add-on, Social media

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Can You Hear Me Now?

IMWR — Sat, 17 Jan 2009 22:05:08 +0000

Audio can be a very powerful addition to your website or blog, but many people don’t use it because it because it can be confusing and/or expensive. It doesn’t haven’t to be. I found an easy-to-use WordPress plug-in that adds an audio player to your posts and pages, as well as instructions for adding the functionality to your website if you don’t use WordPress.

Here, too, is a short report that gives some pretty good advice for using audio online. You’ll have to put up with blatant, unrelated product pitches in the report, but don’t let those distract you from the information.

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Post tags: Using audio, WordPress

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The Best Darn Checklist for Marketing a Website

IMWR — Sat, 17 Jan 2009 22:04:11 +0000

Every time I set up a new info product website, I pull out a checklist. It’s an Excel spreadsheet with a line for each task that needs to be done. From uploading the software ($7 Secrets Scripts, of course) to tying it in to my autoresponder to creating a support ticket department, every line item is there to be checked off.

Checklists ensure you get all of your ducks in a row. And with a lot of ducks… um, pieces to your website marketing puzzle, it helps to have a comprehensive list of things that should be done. The creator of this web marketing checklist isn’t shy at all about telling you it’s the best one out there.

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Post tags: Blog, Web design

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Legally Spying on PPC Campaigns

IMWR — Sat, 17 Jan 2009 22:03:19 +0000

Frankly, I don’t know much about pay-per-click. I do know that there are websites and desktop applications that will help you “spy” on AdWords advertisers, to find out what keywords they’re bidding on and then use that data to build your own campaigns. And they cost money.

But PPC Web Spy goes right in Firefox as a free extension. Do a search in Google and a “View Keywords” button shows up right next to each AdWords ad. Click the button and you see the keywords the advertiser is bidding on, along with the cost-per-click, the number of clicks they’re getting each day, and more. How easy is that?

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Post tags: AdWords, Browser add-on, Pay-per-click

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Conversations with Millionaires

IMWR — Sat, 17 Jan 2009 22:02:44 +0000

Conversations with Millionaires is the title of a book by Mike Litman and Jason Oman, a compilation of 9 interviews conducted by Mike on his weekly radio show. Traditional book publishers said “No,” but Mike persevered and CWM became a #1 best seller on Amazon.

Packed with advice from Jim Rohn, Robert Allen, Jim McCann, and others, Conversations with Millionaires will show you what you never learned about in school: what millionaires do to get rich. Your copy (in PDF format) is free of charge.

(Something is wrong with the site’s opt-in process, so users are never taken to the download page. The link above will take you directly to the download page; I will be happy to change that once the opt-in process works.)

Bonus: Mike’s podcast in iTunes

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Post tags: E-book, Mindset, Podcast

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Protecting Your Web Identity

IMWR — Sat, 17 Jan 2009 22:01:14 +0000

As social networking and other Web 2.0 sites proliferate, and as you begin getting involved more and more in them, your user name pretty much becomes your identity. If your user name gets used by someone else, it could be a big deal to you—particularly if it’s a branding ID like your real name or your product.

UserNameCheck.com checks a plethora of sites (currently 68) for the availability of your user name, then gives you either a link to signup (if available) or to view the user on the site. Use it not only to see how and where your user name is being used, but also to show the newest Web 2.0 sites you should be checking out.

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Post tags: Social media

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